As the Weather Reporter on CBC Vancouver Weekends, found this article to be interesting!
A new TV study by two Indiana University scholars reveals that the "sexier" the female host/anchor, the more attention men pay, but the less they remember.
The researchers had their subjects watch two newscasts.
In one, the anchor, "was dressed in a tight-fitting dark blue jacket and skirt that accented her waist-to-hip ratio. She also wore bright red lipstick and a necklace." In the other, the woman wore "a shapeless and loose-fitting dark blue jacket and skirt," and did not wear a necklace or lipstick.
When asked 10 questions about the casts and their stories, men remembered "significantly more information watching the unsexualized anchor deliver news than her sexualized version."
The reverse was true for women, but the effect was far lower.
Hmm interesting. Always thought men tuned in for the great Journalism! ....lol
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